The rise of the Vineyard’s tourist economy in the late 1860s created a new challenge for boosters and businessmen: How to market the Island to tourists and vacation-home buyers. The solutions were both familiar (scenes of natural beauty, promises of warm water and abundant fish) and unexpected (rhapsodic descriptions of paved roads, “healing breezes,” and the availability of fresh vegetables). From Gilded-Age promotions of Oak Bluffs as a “Great American Watering Place,” through the “Isle of Health” campaigns of the 1920s and the sleek brochures of the post-WWII “See America First” era, to the video advertisements of the present day, Selling Martha’s Vineyard showcases the ingenuity—and the often-surprising beauty—of 150 years of efforts to entice the world to visit Martha’s Vineyard.
Saturday, June 19 at 10:00am to 4:00pm
Martha's Vineyard Museum, Adele H. Waggaman Community Gallery
151 Lagoon Pond Road, Vineyard Haven, MA 02568